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Insight Intel Mac Myth
Overview
Insight and Intel needed a landing page that would challenge common misconceptions about Macs and position modern Intel-powered devices as stronger, more practical options for business users. The goal was to shift perception at the moment of consideration and drive informed laptop purchases.
Overview
Insight and Intel needed a landing page that would challenge common misconceptions about Macs and position modern Intel-powered devices as stronger, more practical options for business users. The goal was to shift perception at the moment of consideration and drive informed laptop purchases.
Overview
Insight and Intel needed a landing page that would challenge common misconceptions about Macs and position modern Intel-powered devices as stronger, more practical options for business users. The goal was to shift perception at the moment of consideration and drive informed laptop purchases.
Challenge
Many business buyers default to Mac due to long-standing perceptions about security, performance, compatibility, and reliability. These beliefs persist even though modern Intel-powered devices often outperform Macs in real-world business scenarios. Insight and Intel needed a single, clear, educational experience that could dispel outdated myths and redirect buyers toward Intel devices with confidence.
Solution
We created a scroll-driven, narrative landing page built around 11 myths about Mac. Each myth is introduced clearly, debunked with simple factual explanation, and immediately followed by Intel laptop recommendations with pricing and purchase CTAs. This structure allows users to move seamlessly from misconception to Intel-backed proof to product exploration.
UX & Design Approach
Story-first architecture: Each myth is treated as a “chapter,” making a long page feel digestible and engaging.
Conversion-focused product cards: Consistent layout, clear hierarchy, and immediate CTAs support faster decision-making.
Modern, high-contrast visual system: Crisp typography, minimal grids, and branded accents enhance credibility and clarity.
Education → Comparison → Action flow: Ensures every corrected myth directly ties into a relevant Intel device option.
Outcome
The page delivers a persuasive, easy-to-understand myth-busting experience that reframes Mac assumptions while showcasing Intel-powered alternatives. It strengthens Intel’s positioning for enterprise buyers and supports Insight’s sales pipeline through an informative, product-linked narrative.
Disclosure: Designed for Insight Intel under RVLVR Agency.
Challenge
Many business buyers default to Mac due to long-standing perceptions about security, performance, compatibility, and reliability. These beliefs persist even though modern Intel-powered devices often outperform Macs in real-world business scenarios. Insight and Intel needed a single, clear, educational experience that could dispel outdated myths and redirect buyers toward Intel devices with confidence.
Solution
We created a scroll-driven, narrative landing page built around 11 myths about Mac. Each myth is introduced clearly, debunked with simple factual explanation, and immediately followed by Intel laptop recommendations with pricing and purchase CTAs. This structure allows users to move seamlessly from misconception to Intel-backed proof to product exploration.
UX & Design Approach
Story-first architecture: Each myth is treated as a “chapter,” making a long page feel digestible and engaging.
Conversion-focused product cards: Consistent layout, clear hierarchy, and immediate CTAs support faster decision-making.
Modern, high-contrast visual system: Crisp typography, minimal grids, and branded accents enhance credibility and clarity.
Education → Comparison → Action flow: Ensures every corrected myth directly ties into a relevant Intel device option.
Outcome
The page delivers a persuasive, easy-to-understand myth-busting experience that reframes Mac assumptions while showcasing Intel-powered alternatives. It strengthens Intel’s positioning for enterprise buyers and supports Insight’s sales pipeline through an informative, product-linked narrative.
Disclosure: Designed for Insight Intel under RVLVR Agency.
Challenge
Many business buyers default to Mac due to long-standing perceptions about security, performance, compatibility, and reliability. These beliefs persist even though modern Intel-powered devices often outperform Macs in real-world business scenarios. Insight and Intel needed a single, clear, educational experience that could dispel outdated myths and redirect buyers toward Intel devices with confidence.
Solution
We created a scroll-driven, narrative landing page built around 11 myths about Mac. Each myth is introduced clearly, debunked with simple factual explanation, and immediately followed by Intel laptop recommendations with pricing and purchase CTAs. This structure allows users to move seamlessly from misconception to Intel-backed proof to product exploration.
UX & Design Approach
Story-first architecture: Each myth is treated as a “chapter,” making a long page feel digestible and engaging.
Conversion-focused product cards: Consistent layout, clear hierarchy, and immediate CTAs support faster decision-making.
Modern, high-contrast visual system: Crisp typography, minimal grids, and branded accents enhance credibility and clarity.
Education → Comparison → Action flow: Ensures every corrected myth directly ties into a relevant Intel device option.
Outcome
The page delivers a persuasive, easy-to-understand myth-busting experience that reframes Mac assumptions while showcasing Intel-powered alternatives. It strengthens Intel’s positioning for enterprise buyers and supports Insight’s sales pipeline through an informative, product-linked narrative.
Disclosure: Designed for Insight Intel under RVLVR Agency.
Ally Lilith
Currently based in Malaysia · Available for global collaborations. (Timezone MYT/GMT+8)
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2025 / allylilith.com
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2025 / allylilith.com
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