Objective

• Clarify what Motionable does in the first few seconds

• Create a stronger brand presence using bold gradients, motion-inspired visuals, and clean typography

• Improve credibility with partner logos and real video ad examples

• Offer clear user paths:

  • View case studies

  • Learn how the service works

  • Submit a project inquiry

• Make the site more mobile-first, reflecting the nature of their product

Solution

1. Modern Visual Identity

A bold gradient palette (#EA2258, #FF9A35, #FF008B) and Montserrat typography created a clean, energetic look that matched the agency’s personality.

2. Clear Value Proposition

The hero section highlights Motionable’s key message: turning brand assets into powerful video ads at scale. This was supported by strong CTAs to explore samples or request a demo.

3. Social Proof & Global Reach

Logos of global brands were placed prominently to build immediate trust and authority.

4. Show, Don’t Tell

Real motion ads and visual examples were woven throughout the page to emphasize output quality and variety.

5. Simplified Inquiry Flow

A highly visible contact form with a gradient background creates a compelling call to action, guiding users toward starting a project instantly.

Outcome

The redesigned website better communicates Motionable’s capabilities, showcases work more effectively, and provides clearer pathways for conversion. The new visual system strengthens the agency’s brand and supports their positioning as a leading mobile-first motion creative partner.